Social Media Profiling
Social media has become an integral part of an employee’s life .We seldom find anyone who does not own a
social media account. The content in the social media platform mirrors one’s attitude, belief, faith and
behavior. Employer may read into these sensible aspects by digging into the social media accounts like
Facebook, Instagram, LinkedIn, Twitter etc.
Under rare circumstances, political affiliation is also found out in the process of this .Most organizations are
wary of hiring politically associated candidates.
How it’s done:
This whole check is done by directly visiting the profile of the candidate by the relevant name.
More specifically by going through the nature of the content feeds ,likes and dislikes
thereby grasping the social media taste of the candidate ,which ,by and large, reflects his/her social
personality.